We're pleased to share some updates and insights for your program at Google Affiliate Network.
Reminders and Requests
Google Affiliate Spotlight
As we continue to release product features such as Browse Advertisers Beta for Publishers, Browse Links Beta for Advertisers, New Product API for Google Affiliate Network Publishers and Opportunity Center for Publishers (Beta), this is the perfect time to showcase our Google Affiliate Network Product Managers.
Kurt Spoerer: Sr. Product Manager
Sheila Parker: Product Manager
Product Management is acutely focused on two core missions this year:
You can read more about Google Affiliate Network's goals this year in the ReveNews interview with Dan Greene, Head of Google Affiliate Network. Here is an excerpt:
"First and more foremost, we want to continue to innovate on product in order to make the affiliate channel more measurable, accurate, productive, efficient, easier and effective for both our advertisers and publishers. Concurrently we want to delight our customers (advertisers and publishers alike) with the best account management services possible.
"Secondly and simply put, we are looking to expand the affiliate channel. Google Affiliate Network has support across products and teams at Google and we’re actively looking for greater integration points both with our advertising and publisher platforms. In 2010 we made significant progress in socializing the opportunity the Affiliate Industry represents across the most senior levels of the Google sales organization. In 2011, we want to leverage that mind-share and excitement to grow the channel.
"We want to continue to provide seamless advertising solutions to our advertisers and publishers by amongst other things expansion into new markets and integrating the Google Affiliate Network product with other Google advertising products as well as Google Analytics."
You can stay on top of future release announcements and updates by subscribing to the Google Affiliate Network blog today.
We also invite you to provide your feedback in our Help Forum.
Network Insights
Network Performance in Spring
Make sure your account is structured for optimal performance today. Review your links, creative, offers, commissions, pending publishers and affiliate communications. Visit the optimization checklist in the Help Center for additional areas to evaluate.
Webinars
Each month, Google Affiliate Network hosts a series of webinars to provide you with valuable information and insight. We're pleased to invite you to participate in the opportunities below:
Google training Webinars and Office Hours: View the schedule.
Ask Sponsored Listings Publisher Webinar: Ask Sponsored Listings offers a solution for merchants to capture lost users, specializing in direct navigation and address bar queries. By partnering with Ask, merchants receive highly targeted traffic with both brand-specific and generic keyword opportunities.
Click here to register
Plastic Jungle Publisher Webinar: Plastic Jungle is the largest secured gift card exchange, where consumers can safely sell unwanted gift cards and buy secondary gift cards from over 400 premier merchants. Plastic Jungle has the ability to provide consumers with targeted merchant offers based on the gift cards they've purchased.
Click here to register
PageOnce Publisher Webinar: PageOnce is the largest mobile personal finance company in the United States with over 4 Million registered users. PageOnce promotes, recommends and targets offers to users via email, on mobile devices and through their web application.
Click here to register
*The views expressed in these presentations are that of the publisher, not Google
Publisher Opportunities
CouponCabin Opportunity:
KID- K33282
State- IL
Q2/Q3 2011 Rate Card
Contact CouponCabin if you are interested in placements.
Ebates Opportunities:
KID- K320159
State- CA
Man Week Double Cash Back promotion: 3/27-4/3
Easter Promotion: 4/16-4/24
Grads Promotion: 5/9-5/31
Back to School Double Cash Back promotion: 7/14-7/31
Back to School Part II Double Cash Back promotion: 7/31-8/31
Industry Insights
Affiliate Nexus Update
Affiliate Nexus proposals have passed in New York, Rhode Island and North Carolina. In addition, on March 10, 2011, HB3659 was signed by the Governor, and the legislation has an effective date of July 1, 2011. The Performance Marketing Association (PMA) is an excellent resource to monitor activities around the country.
Follow the PMA blog
Consider joining the PMA
PMA Industry Report: The Iron Chef Version
The Performance Marketing Association is a fantastic resource for performance marketers. Listen to their latest Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This podcast features "Mikey" Yack, the founder of FabulousSavings.com. Click here to read more.
Source: Performance Marketing Association February 2011
The Retail Rite of Spring
The thawing of spring transforms not only city streets--it also means abundant opportunity for retailers. Across industries--apparel, home goods, sporting goods, and more--sellers experience seasonal uplift as temperatures rise. Now is the time to add fresh creative with sunny themes, best selling seasonal products, winter clearance items and optimize your program for spring seasonality and holidays that affect your business. Click here to read more.
Source: Google Retail Blog February 2011
E-commerce Will Keep Rolling, Research Firm Says
Internet retail sales in the U.S. will grow 10% a year through 2015 as shoppers spend more time online, Forrester Research says. E-commerce will grow over the next four years as shoppers continue to shift their spending from physical stores to online ones. The 2010 growth rate outpaced that of 2009, when e-commerce grew 11%. The usual suspects aided e-commerce’s rise: the economy’s recovery, more first-time online shoppers and greater spending per online shopper. Click here to read more.
WSJ.com Blog February 2011
Tips and Tricks for Retail Advertisers
There are countless varieties of products, services, and companies within the Retail industry, but one thing unites us all: seasonality. Don't only focus efforts on the hot season; retail marketing should really happen year-round. Think of how much more time you have when you’re in the down season -- and use this time to optimize and grow your business in advance of the hot season. Click here to read more.
Source: Google Retail Blog February 2011
Send Us Your Feedback
We're always looking for ways to improve our newsletter. Let us know how we can make this newsletter a useful monthly resource for you!
Click here to give us your thoughts and ideas.
Reminders and Requests
- Mother's Day seasonal communication assets are due 4/6. Click here for submission details.
- Want to Tweet your offers, affiliate toolkit, publisher incentives? Submit them via our Twitter form and we'll get the word out!
Google Affiliate Spotlight
As we continue to release product features such as Browse Advertisers Beta for Publishers, Browse Links Beta for Advertisers, New Product API for Google Affiliate Network Publishers and Opportunity Center for Publishers (Beta), this is the perfect time to showcase our Google Affiliate Network Product Managers.
Kurt Spoerer: Sr. Product Manager
 |
|
Sheila Parker: Product Manager
 |
|
Product Management is acutely focused on two core missions this year:
- Provide incremental value through work flow enhancements, usability improvements and new functionality as we complete our migration this year.
- Support our growing network with technology to add incremental supply as well as expand into new areas.
You can read more about Google Affiliate Network's goals this year in the ReveNews interview with Dan Greene, Head of Google Affiliate Network. Here is an excerpt:
"First and more foremost, we want to continue to innovate on product in order to make the affiliate channel more measurable, accurate, productive, efficient, easier and effective for both our advertisers and publishers. Concurrently we want to delight our customers (advertisers and publishers alike) with the best account management services possible.
"Secondly and simply put, we are looking to expand the affiliate channel. Google Affiliate Network has support across products and teams at Google and we’re actively looking for greater integration points both with our advertising and publisher platforms. In 2010 we made significant progress in socializing the opportunity the Affiliate Industry represents across the most senior levels of the Google sales organization. In 2011, we want to leverage that mind-share and excitement to grow the channel.
"We want to continue to provide seamless advertising solutions to our advertisers and publishers by amongst other things expansion into new markets and integrating the Google Affiliate Network product with other Google advertising products as well as Google Analytics."
You can stay on top of future release announcements and updates by subscribing to the Google Affiliate Network blog today.
We also invite you to provide your feedback in our Help Forum.
Network Insights
Network Performance in Spring
- As you might expect, the Flowers, Edibles, and Gifts category is hot during the spring season. The volume in the category peaks from Valentines Day through Mothers Day.
- The Automotive category is also a strong performer in the spring season.
- The Travel sector ramps up in April with Spring Break and typically peaks in June.
Make sure your account is structured for optimal performance today. Review your links, creative, offers, commissions, pending publishers and affiliate communications. Visit the optimization checklist in the Help Center for additional areas to evaluate.
Webinars
Each month, Google Affiliate Network hosts a series of webinars to provide you with valuable information and insight. We're pleased to invite you to participate in the opportunities below:
Google training Webinars and Office Hours: View the schedule.
Ask Sponsored Listings Publisher Webinar: Ask Sponsored Listings offers a solution for merchants to capture lost users, specializing in direct navigation and address bar queries. By partnering with Ask, merchants receive highly targeted traffic with both brand-specific and generic keyword opportunities.
- Date: Thursday, 3/17/11
- Time: 1:30 pm, CST
- Meeting #: 965 148 131
Click here to register
Plastic Jungle Publisher Webinar: Plastic Jungle is the largest secured gift card exchange, where consumers can safely sell unwanted gift cards and buy secondary gift cards from over 400 premier merchants. Plastic Jungle has the ability to provide consumers with targeted merchant offers based on the gift cards they've purchased.
- Date: Tuesday, 3/22/11
- Time: 2 pm, CST
- Meeting #: 964 858 270
Click here to register
PageOnce Publisher Webinar: PageOnce is the largest mobile personal finance company in the United States with over 4 Million registered users. PageOnce promotes, recommends and targets offers to users via email, on mobile devices and through their web application.
- Date: Thursday, 3/31/11
- Time: 2:00 pm, CST
- Meeting #: 677 884 446
Click here to register
*The views expressed in these presentations are that of the publisher, not Google
Publisher Opportunities
CouponCabin Opportunity:
KID- K33282
State- IL
Q2/Q3 2011 Rate Card
Contact CouponCabin if you are interested in placements.
Ebates Opportunities:
KID- K320159
State- CA
Man Week Double Cash Back promotion: 3/27-4/3
Easter Promotion: 4/16-4/24
Grads Promotion: 5/9-5/31
Back to School Double Cash Back promotion: 7/14-7/31
Back to School Part II Double Cash Back promotion: 7/31-8/31
Industry Insights
Affiliate Nexus Update
Affiliate Nexus proposals have passed in New York, Rhode Island and North Carolina. In addition, on March 10, 2011, HB3659 was signed by the Governor, and the legislation has an effective date of July 1, 2011. The Performance Marketing Association (PMA) is an excellent resource to monitor activities around the country.
Follow the PMA blog
Consider joining the PMA
PMA Industry Report: The Iron Chef Version
The Performance Marketing Association is a fantastic resource for performance marketers. Listen to their latest Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This podcast features "Mikey" Yack, the founder of FabulousSavings.com. Click here to read more.
Source: Performance Marketing Association February 2011
The Retail Rite of Spring
The thawing of spring transforms not only city streets--it also means abundant opportunity for retailers. Across industries--apparel, home goods, sporting goods, and more--sellers experience seasonal uplift as temperatures rise. Now is the time to add fresh creative with sunny themes, best selling seasonal products, winter clearance items and optimize your program for spring seasonality and holidays that affect your business. Click here to read more.
Source: Google Retail Blog February 2011
E-commerce Will Keep Rolling, Research Firm Says
Internet retail sales in the U.S. will grow 10% a year through 2015 as shoppers spend more time online, Forrester Research says. E-commerce will grow over the next four years as shoppers continue to shift their spending from physical stores to online ones. The 2010 growth rate outpaced that of 2009, when e-commerce grew 11%. The usual suspects aided e-commerce’s rise: the economy’s recovery, more first-time online shoppers and greater spending per online shopper. Click here to read more.
WSJ.com Blog February 2011
Tips and Tricks for Retail Advertisers
There are countless varieties of products, services, and companies within the Retail industry, but one thing unites us all: seasonality. Don't only focus efforts on the hot season; retail marketing should really happen year-round. Think of how much more time you have when you’re in the down season -- and use this time to optimize and grow your business in advance of the hot season. Click here to read more.
Source: Google Retail Blog February 2011
Send Us Your Feedback
We're always looking for ways to improve our newsletter. Let us know how we can make this newsletter a useful monthly resource for you!
Click here to give us your thoughts and ideas.
