Thursday, July 26, 2012

Back to school opportunities

Back to school season is in full swing. Make sure your site is ahead of the class by taking advantage of placement opportunities today. 


Increased Commission Opportunities

Offers.com
·         KID:  K47479
·         AdPlanner Data: 920K in US
·         July 15 – September 15
·         True Back to School Offer
·         Back to School Savings Center and Newsletter Sponsorship
·         Opt in: Yes
·         Contact: Jessica Seymour (Jessica.seymour@vertive.com)

Retail Benefit
·         KID:  K264823
·         AdPlanner Data: N/A
·         August 1, 8 or 15
·         3% commission increase
·         Email Opportunity: Only six merchants per email
·         Opt in: Yes
·         Contact: ngiarrusso@retailbenefits.com

$100 - $700

DBG Loyalty
·         KID: K44777
·         AdPlanner Data: 200K in US
·         7.23 – 9.9
·         Category Placements on Add It Up, World Points Mall and Marriott ($100)
·         Add it Up Welcome Page ($250)
·         Add it Up Recommended for you Offers ($500)
·         Add it Up Home Skyscraper ($500)
·         Add It Up Homepage ($750)
·         Opt in: Yes
·         Contact: Michelle Stappert (mstappert@dbg.com)

Coupon Cactus
·         KID: K107195
·         AdPlanner Data: 36K in US
·         August
·         $150
·         Top Coupon Category Placement
·         Opt in: Yes
·         Contact: David Fitterman (david@couponcactus.com)

  Box Tops Marketplace
·         KID: K9118
·         AdPlanner Data: 430K in US
·         August
·         $250 (Discounted 50%)
o   125x125 Category Banner Ads and Deal & Discounts
·         $300 (Discounted 40%)
o   Back to School Collection: 2 product suggestions and logo
·         Estimated Lift: 10 – 35%
·         Opt in: Yes
·         Contact: Sara Weis (sara.weis@genmills.com)

Coupon Mountain
·         KID: K8454
·         AdPlanner Data: 350K in US
·         August 4 – 31
·         $300 (Discounted 25%)
·         BTS Page Line Listing
·         Estimated Lift: 2 – 10x
·         Opt in: Yes
·         Contact: Diana Solatan (dsolatan@valueclickbrands.com)

Mr. Rebates
·         KID: K9997
·         AdPlanner Data: 200K in US
·         July 23 – August 31
·         Back to School Sponsorship ($500/Day)
·         Newsletter Placement ($300)
·         Estimated Lift: 5 – 10%
·         Opt in: No
·         Contact: Contact your account team

GoodShop
·         KID: K132462
·         AdPlanner Data: 1M in US
·         August and September (monthly buy)
·         $450/month
·         120x60 Fixed Banner on BTS Category Page
·         120x60 Rotating Banner on Homepage
·         Estimated Lift: 12 – 35%
·         Opt in: Yes
·         Contact: Kari McMinn (kari.mcminn@goodsearch.com)

Coupon Snapshot
·         KID: K43884
·         AdPlanner Data: 180K in US
·         Anytime
·         $100/day, $600/week, $2k/month
·         1st Right Side Banner on all Site Pages
·         Estimated Impressions: 6M/month
·         Opt in: Yes
·         Contact: Ann Meng (annmeng@megainformationtech.com)

PromotionalCodes.com
·         KID: K174734
·         AdPlanner Data: 290K in US
·         July 15 – September 15
·         $420 - $550 (Discounted 15%)
·         Back to School Banners and Coupons
·         Opt in: Yes
·         Contact: Danielle Harris (Danielle.Harris@surfmyads.com)

$700 - $2,200

Deals.woot
·         KID: K207752
·         AdPlanner Data: 2.4M in US
·         July 26 – July 31
·         $700 (weekend day) $1,000 (weekday)
·         24 Hour Homepage Sponsored Deal
·         Estimated Lift: 4,000 Clicks
·         Opt in: Yes
·         Contact: Nathan Fenster (NFenster@woot.com)

MyCoupons
·         KID: K16608
·         AdPlanner Data: 240K in US
·         August 6 - 26
·         $2,000 (Discounted $4k)
·         Homepage Top Coupon
·         Estimated Lift: 20 – 40%
·         Opt in: Yes
·         Contact Erin Hudale (erin.hudale@wolfe.com)

ShopDiscover
·         KID: K114737
·         AdPlanner Data: 19M
·         August 2 – September 5
·         $2,175 (Discounted 10%)
·         Featured Merchant Category Placement
·         Opt in: Yes
·         Contact: breemcneal@shopdiscover.com

ShopatHome
·         KID: K9693
·         AdPlanner Data: 41M in US
·         August 13 – 19
o   $1,900 (Discounted $200)
o   Textbooks & School Supplies Extra Cash Back Event: Email inclusion (50K), Site Placement, Facebook posting to +3.5 MILLION FB Fans, Twitter posting to +290 thousand Twitter Followers
o   Estimated Lift: 10%

·         August 6 – 12
o   $2,100
o   K-12 Extra Cash Back Event #2 : Email Inclusion (50K), Site Placement, Facebook posting to +3.5 MILLION FB Fans, Twitter posting to +290 thousand Twitter Followers
o   Estimated Lift: 15%
o   Opt in: Yes
o   Contact: Stephanie Laughon (slaughon@shopathome.com)

$2,200+

Upromise
·         KID: K4311
·         AdPlanner Data: 2.6M in US
·         July 26 - August 31
·         $3,500 – $5,500
·         Back to School Page Banners
·         Opt in: Yes
·         Contact: Dave Youngers (dyoungers@upromise.com)

Retailmenot
·         KID: K108370
·         AdPlanner Data: 12M in US
·         July 26 – September 15
·         $4,500 (Discounted $3k)
·         Back to School Category Landing Pages: Shoes (1 left!), Books, Home, Tablets, Uniforms, Travel and Sports
·         Estimated Lift: 30% due to additional PR efforts
·         Opt in: Yes
·         Contact: Nicolle Spurgeon (Nicolle@whalesharkmedia.com)

Couponology
·         KID: K319006
·         AdPlanner Data: 64K in US

·         August 16
o   $2,500 - $3,000
o   Couponology Corner TV and Online Package

·         August 22
o   $2,500 – $3,000
o   NBC “New York Live” TV and Online Package 

·         August 6 – 12
o   $800 or $1,000
o   Home Page 450 x 250 Rotating Banner, Position 2 or 3

·         August 6 – 12
o   $800 - $1,200
o   Home Page “Best Online Coupon & Promo Code” (Position 1, 2, or 4)

·         August 6 – 12
o   $500
o   Category Placement “Above the Fold” 336 x 280 banner

·         August 13 – 19
o   $500
o   Category Placement “Above the Fold” 336 x 280 banner

·         August 1 – 30
o   $2,000
o   Home Page and Site Wide Logo placement

·         August 16
o   $500 or $700
o   Email Newsletter (Position 5 or 8)

·         August 30
o   $500 or $700
o   Email Newsletter (Position 5 or 7)

·         Estimated Lift: 200%
·         Opt in: Yes
·         Contact: John Rodriguez (jrodriguez@couponology.com)


Are you attending Affiliate Summit East?

We would love to meet you! Please let us know if you will be attending by completing this form. 

Thursday, July 19, 2012

How you can drive higher converting traffic

By promoting your top products and categories, you could potentially reach customers shopping for a particular type of product but may not be familiar with your brand. Click here to read more. 

Tuesday, July 17, 2012

Increasing your conversion rate

There are a variety of tactics you can implement to help increase your conversion rate. Click here to review a handy checklist. 

Monday, June 25, 2012

Take the 2012 AffiliateBenchmarks survey


Take the 2012 AffiliateBenchmarks survey to help our industry grow. http://ow.ly/bOx9Q

Wednesday, June 13, 2012

Back to School promotions due 7/11

You have a chance to reach the entire Google Affiliate Network through our promotional communications. Participate in our Back to School communication by submitting an offer today. Click here for more information. 

Monday, June 11, 2012

Take a short marketing attribution survey

As an advertiser in Google Affiliate Network, we invite you to take a survey being conducted by Google. The survey contains questions about digital marketing, marketing technology and measurement of channel effectiveness. It’s relevant for marketers, agencies and consultants.

Start the survey.