5 Easy Steps for a Successful Holiday Season

1. Clear Pending Publisher Queue
Publishers sitting in a pending queue are publishers that are not driving traffic or revenue. These publishers are eager to work with your brand. The sooner you clear out your pending queue, the more visibility your brand will receive for holiday and boost your sales.


2. Cyber Monday & Black Friday Publishers
Ensure you are partnering with Cyber Monday and Black Friday publishers. These publishers perform well specifically during November and December. For a list of recruitable publishers, visit this previous post. Last minute placement inventory may still be available.


3. Refresh Creative and Update Competitive Promotions Regularly
Always keep your creative fresh and promotions up to date. Banners with holiday language resonates better with consumers. Loyal consumers will check publisher sites often for updated offers. You will want to make sure your promotions are in line or better than your competitors since consumers are looking for the best deals online. Check the site Evreward for current competitor offers.


4. Set Promotions Live Early
In addition to keeping your creative and promotions current, you will also want to set them live early in the interface. We recommend making your promotions available a week in advance so publishers have time to update their site. You can include the date the promotion is valid in the promotion text or merchandising text so consumers are aware when the offer is available. Setting your offers live early allows publishers access to the links in the platform and communicates them through Link Subscriptions well in advance to allow for site preparation. 


5. Communicate Best Offers to Top Publishers
Develop a short communication to provide your top publishers and email or call them in advance with your upcoming holiday promotions. Early communication is key during the busy holiday season. This allows publishers ample time to update their sites and in return grants your program maximum exposure.