Interpreting Your Data: The Starting Point of Analysis

Click here to review a helpful analytical guide created by our own Elliott Chapman, Business Analyst at Google Affiliate Network. It reviews various analytical tools to help you find actionable insights from program data, including:

•      Metrics: what they mean and how they relate
•      Time Periods: how to choose which periods to use for analysis
•      Performance Drivers: steps to determine what happened and why

By knowing what's going on and who's responsible, you can best appropriate your time with the pertinent publishers.