News and Information for Google Affiliate Network Advertisers
Monday, November 28, 2011
Holiday Information Request
Please take a few minutes to complete this holiday information request for our publishers.
Monday, November 21, 2011
Black Friday/Cyber Monday Best Practices
Here are some best practices to help your affiliate program gain exposure throughout the holiday season.
Maximizing affiliate exposure for your Seasonal deals
- A special Black Friday/Cyber Monday-focused newsletter is slated for delivery to affiliate publishers this week before Thanksgiving.
- Make sure your deals are live (or scheduled to go live) in the Google Affiliate Network interface on or before the start date.
- When you create links for Black Friday or Cyber Monday, use the following standard naming convention for Link Name in the Google Affiliate Network interface:
- BlackFriday_xxx (i.e. BlackFriday_50% off all digital cameras_Use Code XYZ)
- CyberMonday_xxx (i.e. CyberMonday_50% off all digital cameras_Use Code XYZ)
Naming your Black Friday and Cyber Monday Links
The xxx may include any additional information you want the link name to have, including the promotion itself, coupon code (if applicable), etc. If you can’t have "BlackFriday" or "CyberMonday" in the prefix of your link name, please include the term(s) somewhere in the link name. Publishers will use these naming conventions to find Black Friday and Cyber Monday deals in the interface. Additionally, please be sure to include the appropriate promotion type, start date and end date. Lastly, if your deals have any restrictions, be sure to include them in the merchandising text.
Thursday, November 17, 2011
Wednesday, November 16, 2011
New Publisher Opportunity: Likeacoupon
Likeacoupon.com is a new Shopping & Promotion site in Google Affiliate Network interested in working with more of our advertisers. They are coupon and daily deal aggregator featuring exclusive/strong consumer offers and the best user-submitted deals from the web. Likeacoupon differentiates itself by proliferating deals using the social graph....users must share a deal in order to get it, generating direct value from the user and indirect value through the user's network.
- Publisher KID: K391361
- Publisher Name: Likeacoupon
- URL: http://www.likeacoupon.com, http://www.facebook.com/
likeacoupon - Publisher Classification: Shopping & Promotions
- State: CA
Likeacoupon can also drive fans to a brand's Facebook page with exclusive affiliate offers. Likeacoupon creates high-converting word-of-mouth traffic that drives sales and leaves brands with a new fan base to engage. Here's how it works:
1. Likeacoupon partners offer a deal
2. The user “likes” the deal and shares it across their social network
3. The user receives the coupon and becomes a fan
* Driving fans to a brand’s fan page is an optional step for exclusive offers. Integrating this tab is as simple as adding Facebook’s Static HTML app with two snippets of code.
Likeacoupon has 160,000 fans on Facebook, 20k unique visitors a day, and 300,000 active users. They are interested in working with advertisers with well-known brands who can provide strong and/or exclusive offers that will be relevant to their current user base, which is heavily skewed toward women 25-34. If your clients have strong sales/promotions and interested in the social sharing space, please reach out to Eugene Lee (eugene.lee@likeacoupon.com).
Tuesday, November 15, 2011
Looking to Increase Your Black Friday and Cyber Monday Sales?
Deadline Friday 11/18: This is a great free opportunity for any merchants looking to increase international sales over Black Friday and Cyber Monday. Vanity codes required.
- Publisher KID - K375467
- Publisher Name - Punto Mio
- URL - www.puntomio.com, www.
puntomiodeals.com, www. globalshop.com - Publisher Classification - Shopping & Promotions
- State - FL
- Contact: slewis@puntomio.com
This season Ofertas.PuntoMio, Offer
Please email your PuntoMio exclusive offer to Steph Lewis for inclusion in their marketplace, email, Facebook and Twitter campaigns. Offers that are sent to her pre-coded with their affiliate link will be greatly appreciated and will be put up first! All offers can be the same, but she will need 3 different codes as they have 3 different marketplace sites.
Please email your PuntoMio exclusive offer to Steph Lewis for inclusion in their marketplace, email, Facebook and Twitter campaigns. Offers that are sent to her pre-coded with their affiliate link will be greatly appreciated and will be put up first! All offers can be the same, but she will need 3 different codes as they have 3 different marketplace sites.
Offer must be received no later than November 18 and must include the following within the promo code:
PuntoMio: OFERTAPMXXX
GlobalShop: OFFERGS
WorldsWorth: OFFERWW
Have a happy and prosperous holiday season!
*Offers.GlobalShop.net will be launched 11/15 and Offers.WorldsWorth.com
Have a happy and prosperous holiday season!
*Offers.GlobalShop.net will be launched 11/15 and Offers.WorldsWorth.com
5 Easy Steps for a Successful Holiday Season
1. Clear Pending Publisher Queue
Publishers sitting in a pending queue are publishers that are not driving traffic or revenue. These publishers are eager to work with your brand. The sooner you clear out your pending queue, the more visibility your brand will receive for holiday and boost your sales.
2. Cyber Monday & Black Friday Publishers
Ensure you are partnering with Cyber Monday and Black Friday publishers. These publishers perform well specifically during November and December. For a list of recruitable publishers, visit this previous post. Last minute placement inventory may still be available.
3. Refresh Creative and Update Competitive Promotions Regularly
Always keep your creative fresh and promotions up to date. Banners with holiday language resonates better with consumers. Loyal consumers will check publisher sites often for updated offers. You will want to make sure your promotions are in line or better than your competitors since consumers are looking for the best deals online. Check the site Evreward for current competitor offers.
4. Set Promotions Live Early
In addition to keeping your creative and promotions current, you will also want to set them live early in the interface. We recommend making your promotions available a week in advance so publishers have time to update their site. You can include the date the promotion is valid in the promotion text or merchandising text so consumers are aware when the offer is available. Setting your offers live early allows publishers access to the links in the platform and communicates them through Link Subscriptions well in advance to allow for site preparation.
5. Communicate Best Offers to Top Publishers
Develop a short communication to provide your top publishers and email or call them in advance with your upcoming holiday promotions. Early communication is key during the busy holiday season. This allows publishers ample time to update their sites and in return grants your program maximum exposure.
Publishers sitting in a pending queue are publishers that are not driving traffic or revenue. These publishers are eager to work with your brand. The sooner you clear out your pending queue, the more visibility your brand will receive for holiday and boost your sales.
2. Cyber Monday & Black Friday Publishers
Ensure you are partnering with Cyber Monday and Black Friday publishers. These publishers perform well specifically during November and December. For a list of recruitable publishers, visit this previous post. Last minute placement inventory may still be available.
3. Refresh Creative and Update Competitive Promotions Regularly
Always keep your creative fresh and promotions up to date. Banners with holiday language resonates better with consumers. Loyal consumers will check publisher sites often for updated offers. You will want to make sure your promotions are in line or better than your competitors since consumers are looking for the best deals online. Check the site Evreward for current competitor offers.
4. Set Promotions Live Early
In addition to keeping your creative and promotions current, you will also want to set them live early in the interface. We recommend making your promotions available a week in advance so publishers have time to update their site. You can include the date the promotion is valid in the promotion text or merchandising text so consumers are aware when the offer is available. Setting your offers live early allows publishers access to the links in the platform and communicates them through Link Subscriptions well in advance to allow for site preparation.
5. Communicate Best Offers to Top Publishers
Develop a short communication to provide your top publishers and email or call them in advance with your upcoming holiday promotions. Early communication is key during the busy holiday season. This allows publishers ample time to update their sites and in return grants your program maximum exposure.
Monday, November 14, 2011
Black Friday/Cyber Monday Publisher Newsletter Reminder- Due EOD 11/15
Q4 Network Promotional Communication Reminders
Please note:
- The submission form is the same for each opportunity.
- Please make sure to select the correct promotional newsletter on the submission form when submitting your offer.
- If you want to be included in multiple communications, please enter separate submissions for each communication with separate offers.
- The Help Center links for each opportunity below provide further directions on how to submit your offer and include the submission form.
Subscribe to:
Posts (Atom)